Tiffany & Co is launching a jewellery line just for men
Posted by Compliman Admin on
Tiffany & Co is launching its first comprehensive collection of jewellery for men in an attempt to diversify its customers and boost sales.
The high-end jewellery brand announced Thursday that it would be releasing the collection, which will include nearly 100 designs ranging in price from $200 to $15,000 (£164 to £12,300), in October.
The hope is that by expanding into the men's luxury space, the line will attract a younger audience, according to the company.
“Tiffany Men’s was created in the spirit of the modern man: bold and confident, casual yet refined, a style arbiter with a discerning eye for quality,” the company said.
In the past, the retailer has sold some items targeted towards male customers, such as cufflinks, money clips and rings.
The new collection will include bracelets, bangles, necklaces and watches, as well as a one-of-a-kind handmade sterling silver and 18k gold vermeil chess set. According to the company, the price of the set is “available upon request”.
Tiffany & Co also plans to begin selling home furnishings such as cocktail shakers and beer mugs as a way of appealing to male customers.
